Calculus and Its Applications has, for years, been a best-selling text for one simple reason: it anticipates, then meets the needs of today's applied calculus student. Knowing that calculus is a course in which students typically struggle--both with algebra skills and visualizing new calculus concepts--Bittinger and Ellenbogen speak to students in a way they understand, taking great pains to provide clear and careful explanations. Since most students taking this course will go on to careers in the business world, large quantities of real data, especially as they apply to business, are included as well.