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STRATEGIC MANAGEMENT: CONCEPTS AND CASES
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STRATEGIC MANAGEMENT: CONCEPTS AND CASES
by FRED DAVID

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Book Details
  • ISBN-10: 0136015700
  • ISBN-13: 9780136015703
  • Edition: 12
  • Published: PRENTICE HALL 2008-03-11
  • Pages: 704
About The Book
KEY BENFIT: David’s Strategic Management offers a skills-oriented, practitioner perspective that has been updated with modern cases to reflect current research and strategy. This text covers strategy formulation issues such as business ethics, global vs. domestic operations, vision/mission, matrix analysis, partnering, joint venturing, competitive analysis, and includes a brand new cohesion case on the Walt Disney Company.   For management professionals, small business owners and others involved in business.
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